Personal brand, confidence and resilience. The three anchors every comms professional needs The comms world is unpredictable. Restructures, budget squeezes, shifting leadership priorities, and the comms team is in the thick of it, holding the megaphone while everyone else panics. [...]
What if you're still job searching after six months, or a year? You started with optimism. You updated your CV, turned on open to work, and started applying. It feels like you're doing all the right things. And yet, you [...]
My manager looked at me and said: “Can you smile more? People think you’re aloof.” I was 20-something, working in PR, trying to make a good impression. And instead of talking about my work, my manager was critiquing my face. I nearly replied [...]
The irony doesn’t escape me. You can craft the perfect narrative for your CEO, secure challenging media coverage, and mediate complex stakeholder relationships. But when it comes to communicating your value online, it feels cringe and totally out of your [...]
Can you just... “Can you just pretty this up?” “Can you just turn this into a newsletter?” “Can you just make this sound better?” Sound familiar? If you’re still being treated as the company’s Powerpoint Pixie instead of as a [...]
Tell me about yourself 🤢 It's a lazy, predictable interview question, but you know it's coming. So be prepared. This is the main thing: Don’t start at the beginning, start at the end. The interviewer doesn’t want to hear about [...]
The rules of the job search have changed and no one has bothered to explain how to win. It all used to be so straightforward. Now we’re dealing with AI gatekeepers, ghosting employers - even after multiple interviews - and [...]
You need to grow an EGO! The vast majority of comms professionals I talk to, feel very uncomfortable talking about their own achievements. They use their skills to give their clients/employer a voice, and can advocate for other people all [...]
If you start emails or conversations like this: “Sorry to bother you…” “I was just wondering if…” “When you have a minute…” “I could be wrong but…” “Just a quick one…” Please stop. All of these throwaway expressions make you [...]
Does anyone else get the feeling that more and more job descriptions are being written by AI? The job title is really specific, but dig into the job spec and it seems what they really want is a UNICORN 🦄. [...]
Vicki Marinker
London
+44 (0) 7434 969646
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Vicki Marinker
London
+44 (0) 7434 969646
Subscribe to my Newsletter
