What the heck is Ikigai?

What the heck is Ikigai?

If I could wave a magic wand and hand you your dream job, what would it be?

It’s a tough question isn’t it?

You’re so caught up in your current situation that you haven’t given much thought to what lies ahead.

But how are you going to get there, if you don’t know where ‘there’ is?

One of the reasons people become overwhelmed with their job search, is that they aren’t being specific enough.

One minute they’re applying for marketing manager jobs with global companies, the next they’re going for an internal comms role in a charity.

A ‘spray and pray’ approach to job applications is going to feel overwhelming and confusing. You’ll end up with multiple versions of your CV and a confused LinkedIn profile – and as a result you’ll appeal to no one.

If that sounds familiar, stop. Step away from the job board.

Take some time to work out what you really want.

What the heck is Ikigai?

Think about what you’re good at, what you love to do, what the world needs, and what you can get paid for.

Once you’ve figured that out, you’ll have your Ikigai – your fulfilment.

It’s not a quick and easy process. It takes effort, thought, research, feedback and time.

What’s your Ikigai?

Here are a few prompts for you to start writing your career wish list:

  • What brands do you love?
  • Which companies are aligned to your interests?
  • What do you want to stand for?
  • What causes are important to you?
  • What skills would you love to use?
  • Do you want to manage people?
  • Are you looking for a leadership role, or do you prefer being a do-er?
  • Do you want to work in a team or on your own?
  • Will you be full time/part time/employed or self-employed?
  • Do you want to work for an established company or a start-up?
  • Do you want structure or unlimited freedom?

And if you’re struggling with those, answer these:

  • What work don’t you want to do ever again?
  • Who don’t you want to become?
  • What brands are completely at odds with your values?

Working out your Ikigai is part of the Clear Career Path coaching programme I take clients through.

You won’t be able to take the right road until you have a destination. Finding your Ikigai is a good place to start.

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